Tesco Clubcard, arguably the UK’s most successful retailer loyalty scheme with over 17 million cardholders, trialled giving customers the ability to sign up for a new card through a tablet app in store. The app was hosted on dedicated iPads located in specially created branded cases attached to the walls of stores. It was hosted in four London Tesco Express stores: Tottenham Court Road, St. John’s Wood Terrace, Lisson Grove and Melcombe St (both in Marylebone). Customers that join through the app see a thank you confirmation message on screen (backed up with an SMS receipt) to confirm that their details are being processed. Tesco also sends an email confirmation in the same way that they do for consumers who register online.

Tools and technologies:

  • Objective C
  • Xcode
  • html5
  • css3
  • javascript
  • Ajax

A considerable knowledge of mobile bahaviour was vital in the development of this app.