Best in Class (Transportation) - Interactive Media Awards 2012

Gatwick Airport Mobile Site has been awarded "Best in Class" ('Transportation' category) by the IMC in New York. The Best in Class award is the highest honour bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism. The IMA judges utilize a points-based scoring system which allows each entry to receive a maximum of 500 points - Gatwick Airport achieved an overall score of 489.

A fully integrated, fully optimised mobile site which offers travelers up-to-date, live flight information. Customers can bookmark or 'pin' flights to their homepage, meaning personal travel information can be accessed when necessary.

The site was launched in July 2012, and within the first six months, received four times the amount of visits (4.8 million) compared to the same period before (1.3 million).

Gatwick even used the travel information homepage alert during heavy snow fall in the week 14th-20th January 2013, causing the number of site visitors to triple during this period.

44% of all web visitors are on mobile devices, up from 19% the year before.

Over 1million unique mobile visitors within 6 months of launch.

14% of visitors have "pinned" flight details to the home page.

Tools and technologies:

  • html 5
  • CSS3
  • javacsript

A considerable knowledge of mobile behaviour was vital in the development of this app.