The Virgin Holidays mobile website allows consumers to browse, book and pay for holidays through their smartphone devices. The mobile site contains all holiday destinations and offers available via the desktop site but presented in a way that specifically caters to consumer mobile demands.

It is a "transcoded" mobile website, which is a cost effect way of delivering content onto mobile without re-platforming the desktop site; adaption for mobile devices is done in real-time using Incentivated's (my previous role) proprietary technology. Automatic device detection and redirection is applied to the www. URLs, before the content is intercepted and re-purposed for most mobile-devices whilst maintaining the session.


Tools and technologies:

  • html5
  • css3
  • javascript

A considerable knowledge of mobile bahaviour was vital in the development of this app.